Blogging is one of the most tried-and-true methods for promoting a business online. By creating fresh, SEO-optimized, your business could see more web traffic, engagement, and even leads. Additionally, a relevant blog could build your credibility as an expert in your field.
Ensure your SEO efforts are on-target. Optimizing copy for voice search, adding optimized video or long-form content, and maximizing your keyword planning could give you an edge as search marketing continues to evolve. Here are some trends that could impact your search ranking in 2024.
With its recent Page Experience update, Google's algorithm continues to evolve. Website owners and managers should pay special attention to Page Experience as part of their Search Engine Optimization (SEO) efforts.
Almost 90% of consumers who conduct a local search on their smartphone call or visit a store within a day. Improve your local search, and your ability to attract local customers by managing directory listings, creating hyper-local content, and attracting positive reviews.