Blogging is one of the most tried-and-true methods for promoting a business online. By creating fresh, SEO-optimized, your business could see more web traffic, engagement, and even leads. Additionally, a relevant blog could build your credibility as an expert in your field.
Ensure your SEO efforts are on-target. Optimizing copy for voice search, adding optimized video or long-form content, and maximizing your keyword planning could give you an edge as search marketing continues to evolve. Here are some trends that could impact your search ranking in 2024.
With virtually endless social media options, it might seem like Facebook is losing its grip on users' attention. Is Facebook’s digital marketing power waning? Facebook remains an important tool for digital marketing in 2024. For many businesses, it may provide a foundation for social outreach.
There are many considerations before expanding your e-commerce business to Amazon. Selling on Amazon can have some great benefits, like access to a huge target audience. There are also potential drawbacks, like having difficulty building your own brand loyalty on another branded platform.
A privacy policy is a document that outlines how you will use your visitors' information and what steps you take to protect it. Without a privacy policy, you could be opening yourself up to lawsuits and other legal problems.
With its recent Page Experience update, Google's algorithm continues to evolve. Website owners and managers should pay special attention to Page Experience as part of their Search Engine Optimization (SEO) efforts.
Many businesses rely on blogs to connect with and create relationships with customers. Creating and managing a blog requires SEO research, planning, promotion, and more. If executed properly, developing a blog will drive traffic and leads to your business.
Almost 90% of consumers who conduct a local search on their smartphone call or visit a store within a day. Improve your local search, and your ability to attract local customers by managing directory listings, creating hyper-local content, and attracting positive reviews.