The Most Comprehensive Blog Management Service Available
Whether you plan retirements, sell t-shirts, or fix air conditioners, it’s probably safe to say you don’t have time to manage blog posts on your website. At certiBLOG, we provide an end-to-end service that plans your content calendar, publishes blog posts to your website, and even promotes the articles on your social media pages. You’ll have the option to review all new content before it’s published, or, if you prefer, we can handle everything.
Audience and Keyword Research
Every effective blog campaign begins with a comprehensive review of its ideal audience and targeted search keywords. Our research starts with a detailed review of your existing web analytics. Once we understand who is already visiting your site, we’ll have a better idea of who your blog should target.
Beyond exploring your site and audience, we’ll review your top competitors’ websites to benchmark areas where your blog could potentially capture a larger audience.
Finally, our SEO specialists will review relevant search and keyword trends. We’ll combine the keyword analysis with your site review and competition comparison to create and manage a proposed content calendar.
Finally, our SEO specialists will review relevant search and keyword trends. We’ll then combine the keyword analysis with your site review and competition comparison. Our content team will build and manage a proposed content calendar with this data.
Blog Content Copywriting and Editing
Only the top five percent of copywriters will qualify to create content for certiBLOG clients, and our editors carefully review new blog posts before submitting new content for your approval. As we complete new blog content for your website, your company can request up to two rounds of changes to each article.
Beyond article copy, the certiBlog content team will pair your blog posts with compelling images to drive engagement, boost SEO, and conform to the specifications of keystone social media networks.
As your new blog posts are completed and approved, we’ll publish the content and images directly to your content management system (CMS).
Blog Content Marketing
As your site builds authority and grows an organic search audience, we’re committed to promoting your new content to key audiences. Our team can push your blog to an email marketing tool that automatically sends updated content to subscribers. We can also promote new blog content via your social media accounts, including Facebook, Twitter, and LinkedIn.
Now that you have a blog overflowing with quality content, you can re-publish or syndicate some of your content to other websites. Syndicated content exposes your blog to a broader audience and generates valuable backlinks designed to improve your authority with search engines.
Monthly Reporting and Strategy
Most businesses understand the value of blogging. They know that Google prefers sites with regularly updated content. They know the benefits of indexing more pages on major search engines. However, many companies often struggle to quantify exactly how their blog content improves site traffic and, more specifically, drives site conversion.
To ensure our clients understand how their content is delivering for their business, we provide certiBlog customers with comprehensive monthly reporting. We’ll identify who sees your blog posts and how your posts contribute to traffic and sales. We’ll even compare your site to that of your top competitors.